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To tell engaging stories on social you have to experiment with creative content.
Instagram Stories
A day in the life of a cancer surgeon using user-generated content (UGC)
Using Instagram Stories 'questions' feature to find out what the public want to know. Following up
with the community to maintain interest and interaction whilst driving traffic to the CRUK Science blog.
Twitter animations
2D animation using branded icons for simple but effective communication.
Refreshing existing footage to craft a new story.
Making images and footage from the lab accessible to the public and revamping stock imagery.
Using branded assets to explain a technical idea.
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